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About Us

Performance Protocol is committed to building strong and capable leaders within law enforcement agencies. We achieve this through a comprehensive approach that includes customized solutions for recruitment, development, and retention.

Recruitment

We support agencies by ensuring officers are placed in roles that match their skill sets and that the job expectations are clearly understood.

Development

We provide personal and professional development opportunities for all ranks, from patrol officers to executive leaders, through our team of highly qualified coaches and tailored programs.

Retention

By fostering a culture of purpose and alignment through proper hires, placements, and ongoing coaching, we create healthier & happier officers who better serve their communities.

Our customizable approach takes into account the unique needs and goals of each agency, ensuring a tailored solution that drives transformative results.

Ready for a transformation? Performance Protocol is here to help agencies enhance your recruitment, development, and retention strategies, resulting in a more sustainable and attractive workplace culture.

Performance Protocol is your partner in creating a safer tomorrow for your agency and community. Contact us today to learn how we can build a custom program tailored to your agency's needs.

Our Team

Daniel Folk
Founder & CEO
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Eric Miner
Chief of Staff
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Greg Zaroslinski
Chief Development Officer
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Cory McGookin
Coach Training Director
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Paul Bertrand
Coach Training Director
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Don Bostic
Wellness Director
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A photo of Lamont Reed
Lamont Reed
Talent Acquisition Lead
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Chief Patrick Flannelly
Business Development
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D. Sam Rutherford, M.Ed., PsyD
Mental Health Director
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Jay Beck
Head of Elevate Squads
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A photo of Captain Allen Hendrickson
Captain Allen Hendrickson
Head of Regional Advisors
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Major Eric Swift
Regional Advisor: Georgia
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Chief Debra Funston
Regional Advisor: Colorado
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Chief Dr. Ron Camacho
Regional Advisor: Pennsylvania
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Cody Lanier
Regional Advisor: Denver Metro Area
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Tyra Valeriano
Regional Advisor: Texas
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James Fink
Regional Advisor: Mid-Atlantic
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Sheriff Andy R. Hughes
Regional Advisor: Alabama
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A photo of Kelly Couch
Kelly Couch
Regional Advisor: Oregon
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Tanner Johnson
Regional Advisor: Phoenix Metro Area
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David Tapia
Regional Advisor: Central California
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Daniel Folk
Founder & CEO

Daniel holds an M.Ed. in Psychology and has spent the last 14 years in the human performance space.  Daniel was an internal Organizational Development Consultant for Mercedes-Benz Germany, focusing on employee motivation, retention, and growth throughout Europe, the Middle East and SouthEast Asia.

Daniel also has several years experience working in clinical and outpatient mental health facilities and is a certified suicide counselor. In 2017, Daniel founded what is now Performance Protocol, an online coaching platform geared specifically for Law Enforcement.

Since 2020, Daniel and his team have worked with Police Departments and Sheriff’s Office’s around America to proactively address the recruitment, development, and retention issues Law Enforcement currently faces.

Eric Miner
Chief of Staff

Eric served 21 years as a Lieutenant with the Phoenix Police Department in a variety of front-line assignments and leadership roles, including the Patrol Division, the Gang Enforcement Unit, and two tours with the Special Assignments Unit (SWAT) as both an Officer and a Sergeant.

Eric also spent one year as an Investigations Sergeant with the Professional Standards Bureau, tasked with the investigation of force application and officer involved shootings.  Eric played a key role in the design and implementation of both the promotional processes for Sergeant and Lieutenant and the training of new Supervisors and Field Training Officers.

During his career, Eric was awarded the Medal of Valor, the Medal of Merit, and Supervisor of the Year. Eric holds a Bachelor of Arts in Political Science from Brigham Young University and a Master of Science in Leadership from Grand Canyon University.

Greg Zaroslinski
Chief Development Officer

Greg served in the U.S. Military for over 10 years in support of many Joint Operations while overseas. When Greg returned stateside he took his passion for serving to Navy Recruiting District Phoenix, where he was named Rookie Recruiter of the year and subsequently finished as the number 2 recruiter in the Nation (2008).

Greg has been recognized as a leader in the Entrepreneurial world as the 2021 Entrepreneur of the year runner-up and is a member of Entrepreneur Organization (EO). Greg has built several successful businesses while continuing to stay connected to his passion of serving through coaching and recruiting.

Greg has been featured as a keynote for many institutions with his “TRY” (Take Responsibility Yourself) and “CANT” (Capable Able or Not Trying) campaigns. Greg’s unwavering belief of service before self is a direct reflection of how he leads his life, his family, and those that he serves. His purpose is “to work each day to be the best version of himself, while enriching the lives of others.”

Cory McGookin
Coach Training Director

Cory retired in 2022 after 30 years as the Chief of the National Academy Unit (NAU) in the FBI Academy, at Quantico, Virginia. Cory led the team responsible for law enforcement’s most premier executive educational program in the world, and has been involved in training & education for military & law enforcement for over 20 years.

Cory also served for five years as a leadership master instructor in the FBI National Academy Program and as a lead instructor for the FBI’s Instructor Development Program (IDP). He has managed other leadership programs for the FBI including LEEDS. Prior to that, Cory spent 10 years in the US Air Force and has worked for Raytheon as a curriculum developer and a training specialist.

Cory holds a Master of Arts in Leadership and a Master’s Certificate in Adult Education. He is a trained expert coach and is certified by the International Coaching Federation.

Paul Bertrand
Coach Training Director

Paul retired in 2021 after serving 23 in the FBI and before that, 8 years in the United States Navy. He ended his career as an FBI National Academy new agent and analyst instructor.

Paul taught several topics related to Law Enforcement Leadership and Officer Wellness, and he introduced positive psychology to the National Academy, co- creating a course called Positive Policing. He was co-developer and lead instructor for the FBI’s Presentation Skills and Instructor Strategies Courses, he also managed other leadership programs for the FBI including LEEDS, and managed the FBI Academy’s Core Faculty Program.

Paul holds an MSEd in Counseling and a BA in Biology. He also earned two certificates in Positive Psychology, the Foundations of Positive Psychology Specialization, and the Positive Psychology Practitioner Certificate.

Don Bostic
Wellness Director

Don has over 34 years of law enforcement experience having served in local and federal law enforcement agencies and is passionate about officer wellness. As an adjunct instructor for the University of Virginia, Don created and taught courses on officer wellness and vitality at the FBI National Academy.

Don holds a Master’s degree in Criminal Justice from the American Military University and a Bachelor’s degree in Business Management from Averett College. Don has instructed at the Baghdad Police College, the International Law Enforcement Academy (ILEA) – Budapest, Hungary, the FBI National Academy, various FBI Regional Command Colleges and the National Executive Institute.

Lamont Reed
Talent Acquisition Lead

Lamont is a highly accomplished Recruiting/Talent Acquisition Leader with over 30 years of meritorious service in the United States Navy and 7 years of recruitment experience with Amazon. Lamont has trained and directed thousands of recruiters worldwide to effectively source, attract, and retain candidates to fill critical military and organizational needs.

With Amazon, Lamont transformed nine facilities experiencing high volumes of hires. He successfully hired and placed over 100,000 associates and set up newly hired site WFS teams for long-term success.

From there, Lamont became Senior Program Manager for Amazon’s Military Acquisitions. In this role, Lamont spearheaded the development and implementation of strategies to build and operate a successful sourcing and recruiting program geared towards Military Veterans and Spouses.

Chief Patrick Flannelly
 Business Development

Patrick recently retired as the Chief of Police for the Lafayette Police Department in Indiana. Chief Flannelly has been in law enforcement for 27 years. Prior to policing, Patrick served four years on active duty in the United States Air Force.

Patrick is an honor graduate from Purdue University and Graduate of Purdue (sp) University and an Honor Graduate from the Indiana Law Enforcement Academy.  He completed the State & Local Leaders Program at Harvard University’s Kennedy School of Government and is a graduate of the School of Police Staff & Command from Northwestern University’s Center for Public Safety.

Patrick is an entrepreneur, competitive crossfit athlete, and a believer in all things human performance. Chief Flannelly also hosts the podcast show, COPTIMIZER.

Dr. Sam Rutherford, M.Ed., PsyD
Mental Health Director

Dr. Rutherford began his work in the field of psychology being actively involved in clinical research and psychotherapy. The focus of Dr. Rutherford’s clinical work has been with military veterans and public safety professionals, specializing in treating substance use disorders, moral injury, and trauma.

In addition to directly working with clients, Dr. Rutherford is actively involved in research focused on implementation of behavioral intervention strategies. Dr. Rutherford is passionate about the intersections of behavioral science, practical applications of knowledge, and the power of human connections as a way to aid in helping people achieve emotional wellness.

Jay Beck
Head of Elevate Squads

As a leadership and perspective coach, Jay brings extensive experience, insight, and perspective to his coaching work with Entrepreneurs, Leaders, and the Law Enforcement Community.

Jay draws upon 30+ years of business and leadership experience. He spent 18 years as a contributor and leader in a Fortune 500 company and 15 years as a business owner and entrepreneur.  The combination of this experience and a lifelong study and practice of mindfulness uniquely equips John to support his clients in their personal and professional growth.

Captain Allen Hendrickson
Head of Regional Advisors

Allen is currently serving as Assistant Director of Public Safety (Captain) in Daleville, Alabama.  He has served in many local agencies as well as partnered with strategic efforts in his local area.  His tenacious effort has earned investigator positions in most organizations he served.  Allen has over 20 years of combined law enforcement experience.

Captain Hendrickson was named officer of the year and received letters of outstanding performance while assigned to investigations.  He has worked on drug investigations from the local to the federal levels. He has earned over 2200 hours of continuing education in the area of law enforcement during his career.

Major Eric Swift
Regional Advisor: Georgia

Eric is Major for the Clarke County Sheriff’s Office in Georgia, responsible for the Administrative, Courts, Field, and Outreach Divisions. Eric has over 20 years of Law Enforcement experience, having previously worked at the Napa County Sheriff’s Office and the Santa Rosa Police Department.

Eric served in a variety of assignments and leadership roles, including the Patrol Division, The Gang Unit, The FBI Safe Street Task Force, and the SWAT Team (as a member and Team Leader). Eric holds a BA in Political Science from California State Polytechnic University. Eric’s passion and focus is on training and developing the future leaders of Law Enforcement.

Chief Debra Funston
Regional Advisor: Colorado

Debra is currently leading the Rifle Police Department in Colorado. Prior to that, she served as Chief for Palisade, CO. With over 34 years in the industry, Chief Funston has experienced all aspects of police work, personally and professionally.

She has earned a Bachelor in Criminal Justice Administration and acquired a Masters in Public Administration from Columbia Southern University. Chief Funston has been awarded a Medal of Honor and Medal of Meritorious service during her tenure.

Chief Dr. Ron Camacho
Regional Advisor: Pennsylvania

Chief Ron Camacho has over 28 years of experience in leadership, supervisory and management positions. Chief Camacho is a nationally published author and sought-after speaker on leadership, workplace violence, and overcoming ego-related issues.

He graduated from the FBI National Academy, 239th session, has a Master of Science in Criminal Justice from Liberty University, and graduated with a Doctorate in Criminal Justice from Penn West University in May 2023.

Ron became the Chief of the Chambersburg Borough Police Department in July 2016.  In addition, Camacho is a proud eight-year Army veteran serving as an airborne infantry squad leader with the 82nd Airborne Division.

Cody Lanier
Regional Advisor: Denver Metro Area

Cody’s career in Law Enforcement began at the Missoula Police Department in Missoula, MT. He worked Patrol, DUI Enforcement, Foot Patrol in the bar district, Civil Disturbance Unit (CDU) and as a Fill-In for the FTO Unit.

Cody is now a detective with the Aurora Police Department and has worked for that agency since 2007. He has held numerous front-line assignments in his time with APD and was a first responder to the Aurora Century Theater Shooting and received the Meritorious Service Ribbon and several Commendations in the aftermath.

Cody holds an Associates Degree of Applied Science in Criminal Justice from the Community College of Aurora. He is an avid fitness professional and possesses a NESTA Certification as a Muay Thai/Kickboxing Coach and another as a Mixed Martial Arts (MMA) Strength and Conditioning coach.

Tyra Valeriano
Regional Advisor: Texas

Tyra has been in law enforcement for over a decade, having served in corrections patrol, FTO,  investigations, and leadership throughout New Mexico and Texas.

Tyra holds a B.A in Social and Criminal Justice and a M.S in Criminal Justice minoring in Cybercrime and Technology. Tyra is an advocate for officer mental health, women in law enforcement, work/life balance, and the importance of a healthy lifestyle while serving in law enforcement.

Tyra is also an entrepreneur, blending her experience in law enforcement with her training in life coaching. Tyra has seen firsthand the power that coaching brings to help officers through everyday challenges and goals.

James Fink
Regional Advisor: Mid-Atlantic

James spent 15 years as an officer, FTO and detective for the Las Vegas Metropolitan Police Department. Fink joined the gang unit and stayed there for 10 years, working all sections within the unit at the time. Today, James works as a government contractor at National Central Bureau INTERPOL Washington.

James is also a professionally trained Life Coach through Co-Active Coaching. James is now working on obtaining certifications through the International Coaching Federation (ICF). James is committed to helping Law Enforcement elevate their productivity and culture to help functioning officers become high performers.

Sheriff Andy R. Hughes
 Regional Advisor: Alabama

Sheriff Hughes is a retired executive with over 30 years of experience at the municipal, county and state level. He started his career as a dispatcher with the Houston County, Alabama Sheriff’s Office in 1986. He later served as a Deputy Sheriff and Narcotics Investigator before continuing his career with the Dothan, AL Police Department in 1990.

While working with the Dothan Police Department Hughes served in the Patrol, Vice/Intelligence and Special Operations Divisions. He was elected as the Sheriff of Houston County, Alabama in 2006 and was re-elected in 2010.

In 2014 he was appointed as an Assistant Director for Homeland Security/Chief of Tactical Operations for the Alabama Law Enforcement Agency. While serving at the state level he commanded the Aviation Unit, EOD Team and the Special Weapons and Tactics Team (SWAT).

Kelly Couch
Regional Advisor: Oregon

Kelly has spent more than 30 years in the law enforcement, investigation and training fields. He started his career in the San Francisco Bay Area, has been a reserve Deputy Sheriff, and spent 11 years at a mid-size police department in the East Bay.

Kelly has been a department trainer, a field training officer and served four years as a Major Crimes Unit Detective. Kelly now lives in Oregon where he worked for the state for eight years, first as an Abuse Investigator then for almost six years as a Law Enforcement Trainer at the state-wide training academy.

Kelly taught scenario based training as a Tactical Instructor, but spent most of his time as the lead full-time Emergency Vehicle Operations Instructor before retiring to spend more time with his family and to focus on other goals.

Tanner Johnson
Regional Advisor: Phoenix Metro Area

Tanner is a patrol officer and an FTO with the Phoenix Police Department. He also holds a B.A. in Criminal Justice from the University of Arizona.

Tanner has been an essential part of helping the Performance Protocol team in the development of Elevate Squads and ensuring that all recruitment and retention related offerings are relevant and relatable to the next generation of officers.

Tanner has experienced firsthand the power of coaching in his own life, and is now part of the P2 advisor network to inspire and empower younger officers to take more personal ownership of their own personal and professional life trajectories.

David Tapia
Regional Advisor: Central California

David began his career with the Avenal Police Department (Central California) as a police officer in 2015. After working patrol, David was promoted to Gang Investigator and then to Senior Police Officer, followed by Sergeant.

In 2022, David was promoted to Police Captain and following a shortage of police executive leadership, David began performing the duties of acting Police Chief. In this role, David was in charge of the day-to-day operations of the Avenal Police Department.

He holds a Bachelor of Arts Degree in Criminal Justice and is currently obtaining his Master in Public Administration with an emphasis in Organizational Leadership. David attended the University of Southern California (USC), where he obtained a public safety leadership certificate.